About the Marketing Associate position

We are looking for a Marketing Associate who can assist in the planning and implementation of marketing and advertising activities.

In order to be a successful marketing associate, you should have a breadth of understanding about the full mix of marketing as well as familiarity with consumer behavior analysis. You should possess the ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

You will be able to help us achieve our business goals through the crafting of strong advertising campaigns.

Marketing Associate responsibilities are:

  • Website management.
  • Social media management.
  • Copywriting and content management.
  • PR and corporate communications.
  • Researching and analysing market trends and competitors.
  • Collaborating with product design and product development team members to planning promotional marketing campaigns.
  • Carry out GTM tests with the product manager.
  • Overseeing marketing campaigns.
  • Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.
  • Producing a brand style guide that best captures the company or client's voice and mission.
  • Conducting market research to determine a target audience's needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.
  • Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.
  • Work with content writer to ensure the regular delivery of content and social media plans.
  • Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
  • Overseeing the company‚Äôs attendance at events, such as trade shows, conferences, and festivals.
  • Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.

Marketing Associate requirements are:

  • Proven work experience as a Marketing Associate, Marketing Assistant or similar role
  • Knowledge of digital marketing tools and relevant techniques
  • Experience with SEO/SEM campaigns
  • Proficient use of computer programs, including MS Excel, web analytics and Google Adwords
  • Excellent skills in the areas of communication, presentation, and analysis
  • Possess a goal oriented attitude.
  • BSc degree in Marketing or relevant field